Aleksandra Apartments is the first elite-class residential centre in Latvia, in what is now one of the most beautiful buildings in Riga's Old Town.
With a view of the history of the building and its surroundings, a brand was developed with the objective of enticing buyers from both the East and West. The communications materials needed to pique the interest of potential clients within a few seconds. A single brand concept was developed — positioning, name, logo, visual identity, sales materials, presentation material sets and packaging, as well as a website.
The building was sold out within less than a year.