audit / strategy / branding / logo / corporate identity / graphic design / interiror / lightning / navigation / equipment / merchandising / exterior / packaging / concept adaptation / digital solutions / implementation

AUTOTRANSPORTA DIREKCIJA
visual identity
2009 - 2011

The RTA implements the Latvian state's policies in the field of international transport and licencing of commercial road transport businesses.

We helped the RTA develop its corporate standard — the logo, record-keeping materials, business documentation, communication materials guidelines, promotional items and a home page.

The logo is formed using parts of a stylised vehicle and the name of the agency. The warm orange tone symbolises friendly relationships, whereas the silvery grey represents technologies and a grey motor road.