audit / strategy / branding / logo / corporate identity / graphic design / interiror / lightning / navigation / equipment / merchandising / exterior / packaging / concept adaptation / digital solutions / implementation

CAPITAL
retail chain concept
2008 - 2010

Capital tasked us with creating the most visually modern and functionally most convenient computer store in Latvia. The concept of Capital as a retail chain is premised on the idea that technology and computers are now part and parcel of today's life.

The stores are arranged as technology buffet, where the customer can enter and try out computers right there on the spot without a sales assistant. The aim is to make it as easy to select a computer as it is to serve yourself a dish at a buffet. The interior uses a modern and simultaneously classical black and white colour palette, on which any product looks well. To add to liveliness and promote sales, a single bright colour accent is chosen and used in sensation-enhancing illustrations and promotional materials.