audit / strategy / branding / logo / corporate identity / graphic design / interiror / lightning / navigation / equipment / merchandising / exterior / packaging / concept adaptation / digital solutions / implementation

DOMINA SHOPPING
interior signage
2012 - 2013

Domina Shopping is one of the largest shopping centres in Riga with more than 170 stores, cafés and restaurants, along with a beauty care centre and many providers of various services.

A well-arranged signage system and interior design elements were needed. During the project, environmental design elements were updated to meet modern functional and visual needs. They were based on a single, noticeable, and clear visual design language that differs from that used by the tenants of the centre. As a result, the shopping environment became more modern and more focused on customer convenience.