KIMKO is a department store that seeks to attract clients not only with its low prices, but by the convenience of being able to buy everything they need in one place. The store features easy access and parking, a café and other consumer services. But KIMKO realized that comfort is as important as convenience.
Our objective was to design the trading environment and navigation guidelines to make the shopping process more pleasant, to create a feeling of emotional comfort so customers wish to spend more time (and money!) in the store.